Crystal Coast Pressure Wash
The ads were fine. The answering service was hanging up.
- Situation:
- Phone inquiries for a pressure washing company in North Carolina dropped from 10 or 11 a week to 3 or 4. Everyone assumed the ads had stopped working.
- Decision:
- I pulled and transcribed 13 recorded calls. The AI answering service hung up on every call that opened with "call from Google", which is exactly how the paid leads announce themselves. The numbers proved the ads were still delivering.
- Result:
- The working ads stayed untouched. The broken phone intake was replaced the same day. The engagement had started with a website.